Boom Radio slogan is naff

He felt outrageosly annoyed by the 2024 TV ad slogan for UK independent radio station Boom Radio. ‘We’re here because you were there.’ It’s clever and apposite, he thought, but it’s nicked! He emailed the adman responsible. ‘It’s attributed to the late, great antiracist, anti-imperialist activist Ambalavaner Sivanandram’, he said. ‘It’s a pithy rebuttal to the the racist question “Where are you from?” and the implied “Why are you here?”‘, he added. The adman apologised and said he was unaware of that. Quite, he thought.

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